Saturday, July 04, 2009

New Deal Typeface by Neville Brody

We saw the new Micheal Mann film, Public Enemies, earlier this week. Great film no doubt but one thing that really caught my eye was the typeface they used in all of the promotional materials and film title for the film, I couldn't identify it at first but it was definitely bold, concrete and masculine, totally fitting with bank robbers, 1930's depression era backdrop, and the birth of the FBI. Later on I discovered that Micheal Mann had commissioned the typeface from one of my all-time graphic design heroes, Neville Brody. It's a gorgeous typeface and I can't wait till it becomes available commercially.