Wednesday, April 22, 2009

Objectified: A Documentary Film by Gary Hustwit

I really liked Gary Hustwitt's previous film Helvetica and am excited about his new film, Objectified, coming out soon. I have a huge interest in industrial and product design and am very curious to see what insights to the creative process he can shoehorn into the documentary. Plus it features a lot of my more recent design heroes.

Description from the site:
Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?