Tuesday, March 31, 2009

AIGA Presents ::CRONAN:: Elegant Questions/Simple Answers Thursday April 2nd

Looking forward to the CRONAN event this Thursday at Bering & James Art Gallery. Please do check it out. More info below.

Elegant Questions/Simple Answers

Thursday, April 2, 2009

AIGA Houston Presents
Speaker – Michael Cronan and Karin Hibma
view website: www.cronan.com

“One of the time saving tricks we learned during 20 years of teaching was the Yes/No answer. To avoid endless email writing and phone time, answering student questions, we requested that students frame their questions so we could answer with a simple ‘yes or no.’ We saved time and also noticed that the students’ questions became much more interesting and at times, elegant. From that realization and a number of others we began to realize that the questions in Design are far more important than the answers. It was a major Ah-Ha for us.

Since then our design practice has switched from looking for the right answers to looking for the right questions to ask.”

Michael Cronan and Karin Hibma will share thirty-five years of their Ah-Ha’s (and some Ha-Ha’s) with you and will offer some thoughts on the future of design.

CRONAN :: designs and creates internationally known, innovative, successful names, identities and brands for companies, products and organizations.

Led by partners Michael Cronan and Karin Hibma, :: CRONAN :: has a wide spectrum of engagements, from developing business concepts thru start-ups and new product launches to re-energizing well-established companies and brands. ::CRONAN :: creates world-class names and visual brands for game-changers, like TiVo and Amazon Kindle.

Michael and Karin invite you to visit FORA.tv one of their latest projects.


Date & Time
Thursday, April 2, 2009
6:00 pm - social
7:00 pm - presentation

Bering & James Art Gallery
805 Rhode Place #500
Houston, Tx 77019
view map

Pre-registration pricing
closes at 5pm, April 1
$10 AIGA Members
$20 Non-Members
$5 AIGA Student Members
$10 Student Non-Members

Pricing at the door:
$15 AIGA Members
$30 Non-Members
$10 AIGA Student Members
$20 Student Non-Members